Tweet
Once again Fiat is sponsoring the Jamaican Bobsled Federation, five years after the link forged between them when the Fiat Doblò was launched. The decision to become involved once again in this extraordinary Jamaican adventure is a clear message that the FIAT brand supports the values of vitality, broadmindedness, determination and positive thinking that this team represents.
The Jamaican Bobsled Federation made its debut on the sports scene at the 1988 Olympic Games in Calgary, attracting an extraordinary amount of interest and making the team extremely popular world-wide. It is immediately obvious that Jamaicans competing in Winter Olympic Games challenge the cliché according to which winter sports are out for people who have no experience of wintery things. The story of these Jamaicans fascinates everyone because it is all about dreams, hopes, pushing back frontiers, thinking differently and pioneering spirit.
The Calgary experience was not a one-off, and the Jamaican Federation appeared promptly at all the events that followed. In Lillehammer in 1992 the team came 14th, ahead of the US team, and in 2001 it won the gold medal in the World Push Championship.
The incredible story of the Jamaican Olympic athletes soon attracted the attention of the film-making world, which placed them firmly on the international stage with the Disney production "Cool Runnings".
The Jamaican Bobsled Federation made its debut on the sports scene at the 1988 Olympic Games in Calgary, attracting an extraordinary amount of interest and making the team extremely popular world-wide. It is immediately obvious that Jamaicans competing in Winter Olympic Games challenge the cliché according to which winter sports are out for people who have no experience of wintery things. The story of these Jamaicans fascinates everyone because it is all about dreams, hopes, pushing back frontiers, thinking differently and pioneering spirit.
The Calgary experience was not a one-off, and the Jamaican Federation appeared promptly at all the events that followed. In Lillehammer in 1992 the team came 14th, ahead of the US team, and in 2001 it won the gold medal in the World Push Championship.
The incredible story of the Jamaican Olympic athletes soon attracted the attention of the film-making world, which placed them firmly on the international stage with the Disney production "Cool Runnings".
Comment