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hehe. var tvungen att visa det här 
(litet)klipp från pressreleasen av grande punto.
Fiat är generösa med mängden corporate bullshit i sina pressreleaser...
Vad beror det här på:
De har fixat en snygg bil, har massor av "concepts", 19 versioner med 12 inredningar och t.o.m en liten gubbe som kan betyda 50 olika saker på bakluckan. Det verkar som de har koll på målgrupp och hela den biten.
varför, VARFÖR har de stoppat i små svaga 2-ventils bensinare?!? Den kommer ju bli sågad överallt där motorer över 1400 kubik är tillåtna!
Moving Passion
The communications policy planned for this original model addresses a young, dynamic public using a fresh, immediate language. One result is the 'Mr. Dot' logo, a cheerful P-shaped pictogram which changes appearance according to the situation: from a driver to a little man on skis. There are 50 possible transformations, each with a different personality, the expression of the concept of "moving passion" that lies behind the Grande Punto project: if on one hand the new model represents the passion shown by Fiat and its employees for cars, speed and racing, on the other, it is also the spirit of a customer who is attracted by the values of beauty, dynamism, colour, passion and movement. 19 versions have been created, by combining 2 body types (3 or 5 doors), 4 outfits, 6 engines, 13 body colours and 12 types of interior, all at an interesting price. The Grande Punto is also 'great' because of its price, which is almost identical to that of today's Punto with the difference that, for the same investment, customers will enjoy a car at the peak of its category with lavish, cutting-edge equipment.
(litet)klipp från pressreleasen av grande punto.Fiat är generösa med mängden corporate bullshit i sina pressreleaser...
Vad beror det här på:
De har fixat en snygg bil, har massor av "concepts", 19 versioner med 12 inredningar och t.o.m en liten gubbe som kan betyda 50 olika saker på bakluckan. Det verkar som de har koll på målgrupp och hela den biten.
varför, VARFÖR har de stoppat i små svaga 2-ventils bensinare?!? Den kommer ju bli sågad överallt där motorer över 1400 kubik är tillåtna!
Moving Passion
The communications policy planned for this original model addresses a young, dynamic public using a fresh, immediate language. One result is the 'Mr. Dot' logo, a cheerful P-shaped pictogram which changes appearance according to the situation: from a driver to a little man on skis. There are 50 possible transformations, each with a different personality, the expression of the concept of "moving passion" that lies behind the Grande Punto project: if on one hand the new model represents the passion shown by Fiat and its employees for cars, speed and racing, on the other, it is also the spirit of a customer who is attracted by the values of beauty, dynamism, colour, passion and movement. 19 versions have been created, by combining 2 body types (3 or 5 doors), 4 outfits, 6 engines, 13 body colours and 12 types of interior, all at an interesting price. The Grande Punto is also 'great' because of its price, which is almost identical to that of today's Punto with the difference that, for the same investment, customers will enjoy a car at the peak of its category with lavish, cutting-edge equipment.
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